MODULAR EXHIBITION STANDS UK - 5 TOP TIPS
MODULAR EXHIBITION STAND DESIGN IDEAS TO MAKE YOU STAND OUT FROM THE CROWD.
Our modular exhibition stands are the perfect display solution for those who frequently attend trade shows and influential marketing events within their industry. The intricate modular system offers complete flexibility in terms of portability and ease of set up, combined with an eye catching design and high quality finish.
The reason they are so versatile, is that modular stands are made up of a number of small, interlocking components that can be assembled in different combinations to create a unique look and feel each time. This system also means that they are extremely easy to pack down into a suitably sized case, that can be transported in the boot of a car or a van.
Furthermore, we create our modular exhibition systems so that they are straightforward to set up on the day, without requiring external skilled labourers. A small team of staff attending the trade show could assemble and disassemble the stands quickly and easily.
So, now you know how brilliant our modular exhibition display stands are, but how can you make the most out of your space at a trade show event? Check out our 5 top exhibition stand tips below.
5 WAYS TO MAKE YOUR EXHIBITION STAND A SUCCESS
1. Make your stand aesthetically pleasing -
This one sounds obvious, but we have put it first because it is absolutely crucial to get right. At a trade show, your display effectively becomes your shop window and to get people's attention, the design has to be both eye catching and unique. Use colour to stand out, but make sure it amplifies the feel of your product and branding as well. Our award winning in house design team will work together with you to create a visually stunning display system that fits your brand.
2. Build up hype before the event -
Once you have your stand and your space booked at an event - shout about it! Let people know that you will be exhibiting prior to the event itself.
Utilise your website and social media platforms to promote your attendance, inviting customers or clients to stop by at your beautifully presented exhibition stand.
3. Choose your team of staff wisely -
To approach passers-by in a friendly and natural manner, utilise members of staff who are open and comfortable approaching strangers. The initial communication is crucial to determine whether a potential customer will stop and browse your stand or walk on by.
This requires a careful balance between being welcoming and friendly, yet without coming across as pushy and forced. It can be a good idea to carry out some training with staff members so they feel comfortable performing this role.
4. Come up with a way to engage customers -
It may be that you choose to hold a raffle or competition, or that you offer out free samples of your product, but getting customers to engage with your brand is an excellent way to make sure you are remembered.
Of course, don’t just give out freebies for the sake of it though. Make sure your staff are informing customers about your product and even offering a demonstration of how they work if this is applicable.
5. Motivate your staff -
Keep your staff motivated to sell and promote throughout the day by setting goals for them to strive towards. A good way to do this is to turn it into a competition to see who can generate the most leads, or sign up the most clients, etc.
Friendly competition can help keep staff morale high during what will be a busy day.
PROUD MEMBERS OF
EXPERTS IN EXHIBITION & DISPLAY.
Unit 3B Fitz Gilbert Court,
Castledown Business Centre,
Ludgershall SP11 9FA
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